For the website, I work with a marketing consultant and graphic designers and gather new photos and headshots to keep everything looking fresh these services cost between $500 and $1,000 each year. I personally take the lead for marketing and social media, writing posts and updating the practice website a few times a year. That means you need to advertise on a regular basis. A lot of patients look for information about your practice online and want to do background research. A marketing budget is imperative in today’s tech-centric healthcare environment.
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